About the Polaroid Brand

Our story says it all. Polaroid has been a trusted global brand for 80 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.

Today we celebrate our heritage and bring it forward through our products, services and brand promise. We are committed to delivering instant gratification that connects the world through sharing. In fact, we consider ourselves to be the original social sharing brand.

Our Brands

Our timeline says it all—success begins and continues with our Polaroid brand. Explore the iconic history of Polaroid to learn more about our story.

Polaroid Color Spectrum

Call it "Artsy Chic" or "Retro," there is no doubt that the Polaroid Color Spectrum exemplifies the creativity and imagination that surrounds the Polaroid brand. For years, it has been integral to Polaroid photographic offerings used by influential and emerging artists that form our history.

Polaroid Classic Border Logo

The Polaroid Classic Border Logo is a symbol of products that exemplify the core aspects of the Polaroid brand and that contribute to its heritage of quality and innovation.

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Polaroid Official Flag

Instantly recognizable. Instantly reassuring. The Polaroid Classic Border and Polaroid Color Spectrum logos let you• know you've purchased a product that exemplifies the best qualities of our brand and that contribute to our rich heritage of quality and innovation.

Business with Polaroid